Bowel Cancer awareness is a cause that is not often a part of everyday conversations. In order to shed more light around the dangers of Bowel Cancer and try and eliminate some of the stigma around discussing this topic, JLF have done a magnificent job in bringing this topic to the public eye through creative and engaging ways of communication.

I am proud to be a part of that message - working at AJF Partnership, we have collaborated with JLF to produce some incredible creative that has inspired the masses to be more aware of the dangers of Bowel Cancer. I am participating in this hike as a thank you and as a grateful citizen, honoured by the opportunity of working with JLF, and to raise funds furthering the cause and increasing awareness.