We are familiar with the impact cancer, especially bowel cancer, can have, and want to help the Foundation with their great work.
We chose the name MAMIL tributes after a young daughter offered herself as (hunger games style) 'tribute' in our stead, clearly thinking she had a better chance of surviving the challenge.

This was a wake up call to lead by example to our children that their Daddy is in fact tough enough to commit to this challenge and the required training.